The Cheese is a recurring item in the first two books. It is a piece of, well, cheese that lies on the blacktop on the basketball court at Greg's school. No one will touch the Cheese because it causes the Cheese Touch, which is basically the same setup as the cooties. One day, teenagers seeking revenge of what Greg and Rowley did to them on Halloween night catch up to them and make Rowley
eat the Cheese. Everyone sees this, and Greg says that he touched the Cheese, making it seem like he has the CHEESE TOUCH. In the second book, he passes it on to a new kid named Jeremy Pindle, and he threatens to tell people that Rowley ate the Cheese.